ABOUT

Several researches and, at the same time, several case studies have proved that kindness, in addition to being meritorious, generates a side effect in the business environment: gratitude from all stakeholders. This gratitude turns into benefits for those companies that undertake the "gentle policy", in terms of results, working environment, sales, brand awareness, employer branding and reputation.
This is what the "Kindness Industry®" is about: on the one hand, setting up "gentle business" best practices that have generated excellent corporate performances; on the other hand, due to the experience of the founding team, relate as expert consultants for the achievement of "gentle business" actions by client companies.